@import url('https://fonts.googleapis.com/css2?family=Geist:wght@400;500;600;700&family=Geist+Mono:wght@400;500;600&display=swap');

:root {
  --paper: #f4efe3;
  --paper-2: #ebe5d4;
  --surface: #fbf8f1;
  --surface-2: #ffffff;
  --ink: #14110d;
  --ink-2: #4a453b;
  --muted: #6b6354;
  --rule: rgba(20, 17, 13, 0.1);
  --rule-strong: rgba(20, 17, 13, 0.22);
  --turf: #0d4d3c;
  --turf-deep: #073328;
  --accent: #1f4f8f;
  --accent-deep: #143769;
  --clay: #b96a1f;
  --silk: #8e1b26;
  --gold: #b68b2c;
  --font-body: 'Geist', -apple-system, BlinkMacSystemFont, 'Segoe UI', system-ui, sans-serif;
  --font-mono: 'Geist Mono', ui-monospace, 'SF Mono', Menlo, monospace;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
}

body {
  margin: 0;
  min-height: 100vh;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

a {
  color: inherit;
}

section[id] {
  scroll-margin-top: 76px;
}

.marketing-page {
  letter-spacing: 0;
}

.marketing-header {
  position: sticky;
  top: 0;
  z-index: 50;
  border-bottom: 1px solid var(--rule);
  background: rgba(251, 248, 241, 0.94);
  backdrop-filter: blur(10px);
}

.marketing-header-inner,
.section-inner,
.hero-inner,
.footer-inner {
  width: min(1120px, calc(100% - 64px));
  margin: 0 auto;
}

.marketing-header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  min-height: 64px;
}

.brand-lockup {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  color: var(--ink);
  font-size: 18px;
  font-weight: 600;
  font-style: italic;
  letter-spacing: -0.01em;
  text-decoration: none;
  white-space: nowrap;
}

.brand-lockup img {
  width: 28px;
  height: 28px;
  border-radius: 5px;
}

.trainer-challenge-page .marketing-header-inner {
  min-height: 0;
  flex-direction: column;
  justify-content: center;
  gap: 8px;
  padding: 10px 0 12px;
}

.trainer-challenge-page .trainer-challenge-brand,
.trainer-challenge-page .marketing-header nav {
  justify-content: center;
}

.trainer-challenge-page .marketing-header nav {
  gap: 22px;
  flex-wrap: wrap;
}

.trainer-challenge-page .trainer-challenge-brand {
  display: block;
}

.trainer-challenge-page .trainer-challenge-brand img {
  display: block;
  width: min(300px, 70vw);
  max-width: 100%;
  height: auto;
  border-radius: 0;
}

.marketing-header nav {
  display: flex;
  align-items: center;
  gap: 28px;
}

.marketing-header nav a {
  border: 0;
  color: #1F4F8F;
  font-size: 14px;
  font-weight: 500;
  text-decoration: none;
}

.marketing-header nav a:hover,
.marketing-header nav a:focus-visible {
  color: #143769;
  outline: none;
}

.marketing-header .nav-cta {
  border-radius: 5px;
  background: var(--accent);
  color: #fff;
  font-weight: 600;
  padding: 9px 18px;
}

.marketing-header .nav-cta:hover,
.marketing-header .nav-cta:focus-visible {
  background: var(--accent-deep);
  color: #fff;
}

.selector-hero {
  display: grid;
  place-items: center;
  min-height: calc(100vh - 64px);
  padding: 84px 0 76px;
}

.selector-copy {
  max-width: 620px;
  text-align: center;
}

.hero-actions.selector-actions {
  justify-content: center;
}

.hero {
  position: relative;
  overflow: hidden;
  padding: 82px 0 116px;
  text-align: center;
  background:
    linear-gradient(180deg, rgba(251, 248, 241, 0.92), rgba(244, 239, 227, 0.98)),
    repeating-linear-gradient(90deg, rgba(13, 77, 60, 0.055) 0 1px, transparent 1px 78px);
  border-bottom: 1px solid rgba(20, 17, 13, 0.08);
}

.hero-inner {
  max-width: 860px;
  position: relative;
  z-index: 1;
}

.eyebrow,
.section-kicker,
.card-kicker,
.week,
.metric-label {
  font-family: var(--font-mono);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.eyebrow {
  display: inline-block;
  border: 1px solid rgba(13, 77, 60, 0.35);
  border-radius: 4px;
  background: rgba(251, 248, 241, 0.72);
  color: var(--turf);
  padding: 7px 12px;
  box-shadow: 0 1px 0 rgba(255, 255, 255, 0.66) inset;
}

.section-kicker,
.metric-label {
  color: var(--muted);
}

.problem-kicker {
  color: var(--clay);
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1 {
  margin: 24px auto 0;
  max-width: 16ch;
  font-size: clamp(42px, 5.1vw, 68px);
  font-weight: 600;
  letter-spacing: -0.015em;
  line-height: 0.98;
}

h2 {
  margin: 16px 0 0;
  max-width: 26ch;
  font-size: clamp(28px, 3.4vw, 42px);
  font-weight: 600;
  letter-spacing: -0.01em;
  line-height: 1.08;
}

h3 {
  margin: 0 0 9px;
  font-size: 17px;
  font-weight: 600;
  line-height: 1.25;
}

.hero-subtitle {
  margin: 18px auto 0;
  color: var(--turf);
  font-size: clamp(19px, 2vw, 23px);
  font-weight: 500;
  line-height: 1.3;
}

.hero-text,
.section-intro,
.body-copy p,
.card p,
.gain p,
.reason p,
.footer-note {
  color: var(--muted);
}

.hero-text {
  max-width: 44ch;
  margin: 20px auto 0;
  font-size: 17px;
  line-height: 1.62;
}

.section-intro {
  max-width: 66ch;
  margin: 14px 0 0;
  font-size: 17px;
  line-height: 1.6;
}

.hero-actions,
.final-actions {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 12px;
  margin-top: 30px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 47px;
  border: 1px solid var(--rule-strong);
  border-radius: 5px;
  background: transparent;
  color: var(--ink);
  font-size: 15px;
  font-weight: 600;
  padding: 12px 24px;
  text-decoration: none;
}

.button.primary {
  border-color: var(--accent);
  background: var(--accent);
  color: #fff;
}

.button.primary:hover,
.button.primary:focus-visible {
  border-color: var(--accent-deep);
  background: var(--accent-deep);
}

.button.light {
  border-color: var(--paper);
  background: var(--paper);
  color: var(--turf);
}

.button:hover,
.button:focus-visible {
  outline: 2px solid rgba(31, 79, 143, 0.2);
  outline-offset: 2px;
}

.stats {
  position: relative;
  z-index: 2;
  padding: 0 0 72px;
  margin-top: -55px;
}

.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border: 1px solid rgba(20, 17, 13, 0.12);
  border-radius: 8px;
  background: rgba(251, 248, 241, 0.96);
  box-shadow: 0 18px 45px rgba(20, 17, 13, 0.08);
  overflow: hidden;
}

.stat {
  padding: 24px 20px;
  border-left: 1px solid rgba(20, 17, 13, 0.08);
}

.stat:first-child {
  border-left: 0;
}

.stat strong {
  display: block;
  color: var(--accent);
  font-family: var(--font-mono);
  font-size: 34px;
  font-weight: 500;
  line-height: 1;
}

.stat span {
  display: block;
  margin-top: 8px;
  color: var(--muted);
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.band {
  padding: 96px 0;
}

.band.compact {
  padding: 80px 0;
}

.band.muted {
  background: var(--paper-2);
}

.band.dark {
  background: var(--turf);
  color: var(--paper);
}

.quote {
  max-width: 960px;
  margin: 0 auto;
  padding: 0 32px;
  text-align: center;
}

.quote p:first-child {
  margin: 0;
  font-size: clamp(23px, 2.7vw, 34px);
  font-weight: 500;
  letter-spacing: -0.01em;
  line-height: 1.34;
}

.quote p:last-child {
  margin: 22px 0 0;
  color: rgba(244, 239, 227, 0.68);
  font-family: var(--font-mono);
  font-size: 12.5px;
  letter-spacing: 0.06em;
}

.problem-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  margin-top: 26px;
}

.body-copy p {
  margin: 0 0 16px;
  color: var(--muted);
  font-size: 17px;
  line-height: 1.65;
}

.body-copy p:first-child {
  color: var(--ink-2);
}

.comparison-stack {
  display: grid;
  gap: 16px;
}

.comparison-card {
  border: 1px solid var(--rule);
  border-radius: 6px;
  background: var(--surface);
  padding: 22px 24px;
}

.comparison-card.positive {
  border-color: rgba(31, 79, 143, 0.25);
  background: var(--surface-2);
}

.comparison-card h3 {
  margin-bottom: 14px;
  color: var(--silk);
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.comparison-card.positive h3 {
  color: var(--turf);
}

.check-list,
.x-list {
  display: grid;
  gap: 10px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.check-list li,
.x-list li {
  display: flex;
  gap: 10px;
  color: var(--muted);
  font-size: 14.5px;
  line-height: 1.45;
}

.check-list li::before {
  content: "\2713";
  color: var(--turf);
}

.x-list li::before {
  content: "\00d7";
  color: var(--silk);
}

.card-grid {
  display: grid;
  gap: 16px;
  margin-top: 40px;
}

.card-grid.four {
  grid-template-columns: repeat(4, 1fr);
}

.card-grid.three {
  grid-template-columns: repeat(3, 1fr);
}

.card {
  border: 1px solid var(--rule);
  border-radius: 6px;
  background: var(--surface);
  padding: 24px 22px;
}

.card.white {
  background: var(--surface-2);
}

.week {
  display: block;
  color: var(--accent);
  letter-spacing: 0;
  text-transform: none;
}

.card-rule {
  height: 1px;
  margin: 14px 0;
  background: var(--rule);
}

.card p {
  margin: 0;
  font-size: 14.5px;
  line-height: 1.58;
}

.card-kicker {
  color: var(--clay);
  font-size: 11px;
  letter-spacing: 0.1em;
}

.gain-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 34px 40px;
  margin-top: 44px;
}

.gain-marker {
  width: 28px;
  height: 2px;
  margin-bottom: 16px;
  background: var(--turf);
}

.gain p {
  margin: 0;
  font-size: 14.5px;
  line-height: 1.6;
}

.pill-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 32px;
}

.pill-list span {
  border: 1px solid rgba(20, 17, 13, 0.14);
  border-radius: 5px;
  background: var(--surface);
  color: var(--ink);
  font-family: var(--font-mono);
  font-size: 13px;
  padding: 9px 14px;
}

.reason-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  margin-top: 40px;
  border: 1px solid var(--rule);
  border-radius: 6px;
  background: var(--rule);
  overflow: hidden;
}

.reason {
  display: flex;
  gap: 18px;
  background: var(--paper);
  padding: 28px;
}

.reason-num {
  flex-shrink: 0;
  color: var(--accent);
  font-family: var(--font-mono);
  font-size: 22px;
  font-weight: 500;
  line-height: 1;
}

.reason p {
  margin: 0;
  font-size: 14.5px;
  line-height: 1.6;
}

.arc-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: 34px;
  border: 1px solid rgba(20, 17, 13, 0.12);
  border-radius: 6px;
  background: var(--surface);
  overflow: hidden;
}

.arc-item {
  padding: 24px 22px;
  border-left: 1px solid rgba(20, 17, 13, 0.1);
}

.arc-item:first-child {
  border-left: 0;
}

.arc-item strong {
  display: block;
  color: var(--turf);
  font-family: var(--font-mono);
  font-size: 26px;
  font-weight: 500;
  line-height: 1;
}

.arc-item span {
  display: block;
  margin-top: 10px;
  color: var(--ink);
  font-size: 14px;
  font-weight: 600;
}

.vet-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}

.vet-card {
  border: 1px solid var(--rule);
  border-radius: 6px;
  background: var(--surface);
  padding: 26px;
}

.vet-card strong {
  display: block;
  color: var(--silk);
  font-family: var(--font-mono);
  font-size: 30px;
  font-weight: 500;
  line-height: 1;
}

.vet-card p {
  margin: 14px 0 0;
  color: var(--muted);
  font-size: 14.5px;
  line-height: 1.6;
}

.pricing-head {
  text-align: center;
}

.pricing-head h2 {
  margin-inline: auto;
}

.pricing-card {
  max-width: 720px;
  margin: 44px auto 0;
  border: 1px solid rgba(20, 17, 13, 0.12);
  border-radius: 8px;
  background: var(--surface-2);
  box-shadow: 0 1px 2px rgba(20, 17, 13, 0.05);
  overflow: hidden;
}

.pricing-top,
.pricing-monthly {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}

.pricing-top {
  padding: 30px 34px;
  border-bottom: 1px solid var(--rule);
}

.pricing-monthly {
  align-items: center;
  padding: 24px 34px;
  border-bottom: 1px solid var(--rule);
  background: var(--surface);
}

.pricing-kicker {
  color: var(--gold);
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.pricing-title {
  margin-top: 8px;
  font-size: 22px;
  font-weight: 600;
}

.pricing-note {
  margin-top: 4px;
  color: var(--muted);
  font-size: 14px;
}

.price-big,
.price-month {
  color: var(--turf);
  font-family: var(--font-mono);
  font-weight: 500;
  line-height: 1;
  text-align: right;
}

.price-big {
  font-size: 40px;
}

.price-month {
  color: var(--accent);
  font-size: 24px;
}

.price-sub {
  margin-top: 4px;
  color: var(--muted);
  font-family: var(--font-mono);
  font-size: 12px;
  text-align: right;
}

.pricing-includes {
  padding: 28px 34px;
}

.pricing-includes .button {
  display: flex;
  width: 100%;
  margin-top: 26px;
}

.final-cta {
  background: var(--turf);
  color: var(--paper);
  padding: 96px 0;
}

.final-cta-inner {
  max-width: 780px;
  margin: 0 auto;
  padding: 0 32px;
  text-align: center;
}

.final-cta .section-kicker,
.final-cta p {
  color: rgba(244, 239, 227, 0.75);
}

.final-cta h2 {
  margin-inline: auto;
}

.final-cta p {
  max-width: 58ch;
  margin: 18px auto 0;
  font-size: 17px;
  line-height: 1.62;
}

.apply-form {
  display: grid;
  gap: 14px;
  max-width: 620px;
  margin: 30px auto 0;
  text-align: left;
}

.apply-form-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}

.apply-form label {
  display: grid;
  gap: 6px;
  color: rgba(244, 239, 227, 0.72);
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.apply-form input,
.apply-form textarea {
  width: 100%;
  border: 1px solid rgba(244, 239, 227, 0.24);
  border-radius: 5px;
  background: rgba(244, 239, 227, 0.08);
  color: var(--paper);
  font: 500 15px/1.4 var(--font-body);
  padding: 12px 13px;
}

.apply-form textarea {
  min-height: 96px;
  resize: vertical;
}

.apply-form input::placeholder,
.apply-form textarea::placeholder {
  color: rgba(244, 239, 227, 0.45);
}

.apply-form input:focus,
.apply-form textarea:focus {
  border-color: var(--paper);
  box-shadow: 0 0 0 3px rgba(244, 239, 227, 0.14);
  outline: none;
}

.apply-form .honeypot {
  display: none;
}

.apply-submit-row {
  display: flex;
  align-items: center;
  gap: 14px;
  flex-wrap: wrap;
}

.apply-submit-row .button {
  cursor: pointer;
}

.apply-submit-row .button:disabled {
  opacity: 0.55;
  cursor: wait;
}

.apply-status {
  min-height: 20px;
  color: rgba(244, 239, 227, 0.72);
  font-size: 14px;
}

.apply-status.is-success {
  color: #dbe7dd;
}

.apply-status.is-error {
  color: #f5e1e2;
}

.marketing-footer {
  border-top: 1px solid var(--rule);
  background: var(--paper);
}

.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  flex-wrap: wrap;
  padding: 26px 0;
}

.footer-note {
  font-family: var(--font-mono);
  font-size: 12px;
}

.trainer-challenge-page .marketing-footer .trainer-challenge-footer-logo {
  display: block;
}

.trainer-challenge-page .marketing-footer .trainer-challenge-footer-logo img {
  display: block;
  width: min(300px, 70vw);
  max-width: 100%;
  height: auto;
  border-radius: 0;
}

.trainer-challenge-page .marketing-footer .footer-note {
  color: #51493e;
  font-weight: 700;
}

/* Gentle visual lift for the Trainer Challenge: blue wayfinding tabs and
   light-green learning and value accents. */
.trainer-challenge-page .section-kicker {
  display: inline-block;
  padding: 6px 10px;
  border-radius: 4px;
  background: #1F4F8F;
  color: #fff;
  letter-spacing: .1em;
}

.trainer-challenge-page .week,
.trainer-challenge-page .card-kicker {
  display: inline-block;
  padding: 5px 8px;
  border-radius: 3px;
  background: #e4edf8;
  color: #1F4F8F;
}

.trainer-challenge-page .comparison-card.positive,
.trainer-challenge-page .pricing-monthly {
  border-color: #c8dfcc;
  background: #edf5ef;
}

.trainer-challenge-page .pill-list span {
  border-color: #c8dfcc;
  background: #edf5ef;
  color: #0D4D3C;
}

.trainer-challenge-page .reason:nth-child(odd) {
  background: #f3f8f4;
}

.trainer-challenge-page .process-band {
  background: #f7faf7;
}

.five-system-process {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 12px;
  margin-top: 26px;
}

.process-step {
  position: relative;
  min-height: 132px;
  padding: 18px 14px;
  border: 1px solid #b8cfbd;
  border-radius: 7px;
  background: #fff;
}

.process-step:not(:last-child)::after {
  content: '→';
  position: absolute;
  z-index: 1;
  top: 50%;
  right: -21px;
  width: 18px;
  transform: translateY(-50%);
  color: #1F4F8F;
  font-size: 22px;
  font-weight: 700;
  text-align: center;
}

.process-step span {
  display: block;
  margin-bottom: 10px;
  color: #1F4F8F;
  font-family: var(--font-mono);
  font-size: 12px;
  font-weight: 700;
}

.process-step h3 {
  margin: 0;
  color: var(--ink);
  font-size: 17px;
  line-height: 1.3;
}

.process-repeat {
  margin: 17px 0 0;
  color: var(--turf);
  font-family: var(--font-mono);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.045em;
  text-align: center;
}

@media (max-width: 900px) {
  .marketing-header-inner,
  .section-inner,
  .hero-inner,
  .footer-inner {
    width: min(100% - 40px, 1120px);
  }

  .marketing-header-inner {
    align-items: center;
    flex-direction: column;
    gap: 12px;
    padding: 12px 0;
  }

  .marketing-header nav {
    width: 100%;
    justify-content: center;
    gap: 12px;
    flex-wrap: wrap;
  }

  .selector-hero,
  .problem-grid {
    grid-template-columns: 1fr;
  }

  .hero-actions.selector-actions {
    justify-content: center;
  }

  .hero {
    padding: 58px 0 94px;
  }

  .card-grid.four,
  .card-grid.three,
  .gain-grid,
  .reason-grid,
  .arc-grid,
  .vet-grid {
    grid-template-columns: 1fr;
  }

  .arc-item {
    border-left: 0;
    border-top: 1px solid rgba(20, 17, 13, 0.08);
  }

  .arc-item:first-child {
    border-top: 0;
  }

  .stats-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .stat {
    border-left: 1px solid rgba(20, 17, 13, 0.08);
    border-top: 1px solid rgba(20, 17, 13, 0.08);
  }

  .stat:nth-child(odd) {
    border-left: 0;
  }

  .stat:nth-child(-n + 2) {
    border-top: 0;
  }

  .five-system-process {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .process-step:not(:last-child)::after {
    display: none;
  }

}

@media (max-width: 560px) {
  .marketing-header-inner,
  .section-inner,
  .hero-inner,
  .footer-inner {
    width: min(100% - 28px, 1120px);
  }

  .marketing-header nav a:not(.nav-cta) {
    font-size: 13px;
  }

  .marketing-header .nav-cta {
    padding-inline: 12px;
  }

  .five-system-process {
    grid-template-columns: 1fr;
  }

  .process-step {
    min-height: 0;
  }

  .band,
  .final-cta {
    padding: 64px 0;
  }

  .hero {
    padding: 50px 0 88px;
  }

  h1 {
    max-width: 10ch;
    font-size: clamp(38px, 11vw, 48px);
  }

  .hero-text {
    font-size: 16px;
  }

  .hero-actions {
    align-items: stretch;
  }

  .hero-actions .button {
    width: 100%;
  }

  .stats {
    margin-top: -42px;
    padding-bottom: 56px;
  }

  .selector-hero {
    min-height: auto;
    padding: 64px 0;
  }

  .selector-copy {
    text-align: center;
    margin-inline: auto;
  }

  .pricing-top,
  .pricing-monthly,
  .pricing-includes {
    padding-inline: 22px;
  }

  .apply-form-grid {
    grid-template-columns: 1fr;
  }

  .reason {
    padding: 22px;
  }
}
